SDGs are becoming a crucial component in today’s businesses.
We also considered its importance and implementation.

In the apparel industry, it is easy to infer that recycling materials such as cotton and wool or reusing polyester are common practices in sustainability.

However, we must not forget the labor and business transaction aspects.
If wages are unfair or there is lack of motivation, workers are less likely to stay on. If business transactions are unjust to either party, relationships are easily severed.

In order to protect the longevity and success of a business, the work environment and transaction terms also ought to be sustainable.
It is quite common for company leaders to reap all the profits while staff do not receive recognition or fair benefits and wages. One cannot expect staff to continue working in such an environment.

■The company mission is clear and appealing to staff
■Wages reflect the results that staff bring in
■Work efficiency is boosted to increase vacation time

The above points enable staff to appreciate a better work culture and work-life balance, allowing them to be content in their workplace.

In this industry, we are constantly faced with increased labor costs and sudden cost hikes of raw materials. So it is a challenge when clients propose a high price, yet we must consider their reasons.

However, blindly accepting client’s price hikes and raising staff wages is not the best either.

The solution is to raise the quality of products and the value of the brand.

If two products have the same quality, consumers will go for the cheaper one.
However, if the value of the brand is higher making it a necessity, profits are gained naturally.

To gain value as a company and meet current environmental needs in Japan, old business models must be replaced with new ones.　　Revisiting the company mission and applying it to brand development will gather not only consumers who share the brand philosophy, but also more clients and craftsmen from the field.
Reducing labor costs and seeking the lowest prices for raw goods is a common practice among businesses.

However, a measure of a strong company is one that can maintain high labor costs with the ability to purchase materials for their value.
High labor costs and valuable work attracts good talent, and flexibility in spending allows for steady clients and stock supply.
Without these components, business will wear itself out to the bone.

In addition to the opening of a shop and construction of a new headquarters, Knitwin’s current business visualization includes; organization and clarification of roles, increasing wages, and shift management to increase staff vacation time.

When work is worthwhile, profits are gained, wages increase, and there is more vacation time. Such a company can be successful throughout generations.

Ten years ago, we were all about numbers and profits. I asked myself.
“Will we continue like this for 35 years?”
Now, I focus on how we ought to be, and make achievable goals each year. I love what I do and am excited for what’s to come.

I am confident that this positive energy will resonate with my staff, creating a solid, sustainable organization.

We are ready to make this happen!